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One of the major areas in which technical skills are needed is technical analysis. A technical analysts needs to understand not only how to analyze data, but how to store it, code it, and retrieve it. AB Analytics engages in all of these tasks.
Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process.
Dashboards have become a popular means to present critical information at a glance, yet few do so effectively. When designed well, dashboards engage the power of visual perception to communicate a dense collection of information efficiently and with exceptional clarity.
Tag Management migration from Innometric to Google Tag management. Collaborating with stakeholders, third-parties, development and analysts to setup a whole new online data structure.
Supporting the inhouse web analist in some technical know how of Google Analytics and Google Tag manager. Expanding enhanced ecommerce and writing measurement plans for developers.
Interim assignment, until the roll could be filled long term. Assisting marketeers, sales and management in their daily, weekly, monthly and yearly data insights. Building Excel reports and maintaining Tag Management and reports. Some optimizations made, mainly maintaining the day-to-day.
Taking care of measuring, monitoring, reporting and advising online consumer behavior on the ANWB E-Commerce domains (Webshop, Roadside Assistance, Credit Cards and Travel). Setting up a whole new online data structure. Making steps in an data-driven organisation. Hiring and training junior analists.
Setting up Tag management for the job sites of the government and advising on the technical aspects of Search Engine Optimization.
Web Analytics migration from Adobe Analytics to Google Analytics using Tealium. Collaborating with stakeholders, third-parties, development and mostly the analysts to setup a whole new online data structure. Educating Web Analysts in Google Analytics and Developers on Tag maintenance.
Implementation of Google Tag manager with oa. Google Analytics incl. enhanced eCommerce. Dashboard design in Google Sheets for KPIs and targets. Setting up a whole new online data structure for a growing team. Supporting marketeers and sales managers with their daily data insights.
For a range of different companies ranging from MKB to Multinationals. Tasks and responsibilities included: - Implementations & Configurations web statistics packages - Develop MS Excel dashboards based on KPIs - Providing Google Analytics & Webtrends training
Bachelor's Degree in Logistics & Economics